Howdy! I’m Chris Reighley, a seasoned Digital Marketing Leader and eCommerce Strategist with over 18 years of experience driving growth and increasing revenue for major brands and high-growth organizations. I specialize in building data-driven marketing strategies, optimizing digital platforms, and leveraging technology to enhance customer engagement and brand visibility.
My Value Proposition
I deliver measurable results through a strategic blend of creativity and data analysis. By aligning digital marketing initiatives with business goals, I’ve successfully helped organizations improve conversion rates, streamline customer journeys, and achieve sustainable growth. Whether optimizing SEO strategies, managing PPC campaigns, or scaling eCommerce platforms, my approach is grounded in delivering long-term value.
Areas of Expertise
I focus on key areas of digital marketing that drive tangible results:
- Digital Marketing Strategy: Designing comprehensive, results-driven strategies to increase brand awareness, enhance customer engagement, and drive revenue growth.
- Search Engine Optimization (SEO): Crafting and implementing SEO strategies that improve search rankings, increase organic traffic, and boost conversions.
- Search Engine Marketing (SEM): Utilizing paid search campaigns (PPC), including retargeting strategies, to drive targeted traffic, improve ROI, and maximize visibility across search engines.
- Content Creation & Management: Developing and managing high-quality content that resonates with target audiences, improving engagement and customer retention.
- eCommerce Optimization: Building and scaling eCommerce platforms, optimizing user experience and conversion funnels on platforms like Amazon and eBay.
- Analytics & Performance Tracking: Leveraging tools like Google Analytics and SEMRush to track performance, optimize campaigns, and make data-informed decisions that drive continuous improvement.
- Social Media Marketing: Creating and executing strategies that build strong online communities and drive brand awareness across social media platforms.
- Video Production & Podcast Production: Producing engaging video content and podcasts that align with brand messaging and capture audience attention.
- AI Automation: Integrating AI-driven tools and platforms to streamline marketing efforts, personalize customer experiences, and improve operational efficiency.
Proven Results: Digital Marketing Success Stories
totes-ISOTONER.com
Director of eCommerce | 2010 – 2012
Results: Increased online revenue by 400% in two years through a strategic overhaul of digital marketing initiatives. Led an email marketing campaign that delivered a 7000% increase in email-based revenue in the first year alone.
Brand Size: totes-ISOTONER was a $350 million brand, with eCommerce representing 10% of total revenue.
Innovations: Implemented email segmentation and geolocation-triggered emails based on weather events, boosting engagement and driving targeted sales. Added retargeting PPC marketing to capture and convert potential customers across channels.
Achievements:
Launched a mobile-optimized site that contributed 15% of total revenue.
Raised customer satisfaction from 74 to 78 in just 12 months—significantly exceeding industry benchmarks.
XSR Online
Vice President of eCommerce | 2013 – 2017
Results: Developed and implemented customized eCommerce strategies for multiple retail clients, resulting in a 35% increase in qualified leads and 20% reduction in customer acquisition costs.
Budget Managed: Oversaw a $30,000/month PPC budget.
Achievements:
Managed paid search (PPC), SEO, and affiliate marketing strategies that drove growth across multiple channels.
Optimized Amazon and eBay platforms, significantly increasing market share and improving sales conversion rates.
Univar
Director of eBusiness | 2012 – 2013
Results: Led the development and launch of a direct-to-consumer eCommerce platform, positioning the business for its IPO by delivering the project under budget and ahead of schedule.
Company Size: Univar was a $100 billion company.
Achievements:
Created a three-year business plan for eCommerce growth, including a comprehensive digital marketing strategy.
Partnered with key stakeholders to build and launch a high-performing, data-driven platform.
FillTek
Director of eCommerce | 2007 – 2010
Results: Established the eCommerce infrastructure from the ground up, developing international trade solutions and a digital asset management system that improved operational efficiency for major brands.
Logistics & International Trade: Worked with TradeGlobal to implement an international shopping cart plug-in that calculated shipping costs and taxes for international transactions. FillTek also operated as a third-party logistics company.
Brands: Collaborated with major brands like Bluefly.com, Tommy Hilfiger, Puma, Hugo Boss, ESPRIT, Avon, Acorn, and more to develop scalable eCommerce solutions .
Reighley Group
President & Owner | 1996 – 2007
Results: Founded a successful marketing consulting firm, achieving nearly $1M in annual revenue by providing customized digital marketing and eCommerce solutions for clients.
Achievements:
Designed innovative SEO and marketing strategies that delivered significant revenue increases for clients.
Led multiple cross-functional teams, managing high-impact digital campaigns that improved customer acquisition.
Technology & Tools Expertise
I have extensive experience using industry-leading tools and platforms that enhance digital marketing operations:
- Google Analytics, SEMRush, and Buzzsprout for data analysis and performance optimization.
- MailChimp and WordPress for email marketing and content management.
- Salesforce, Basecamp, and Asana for project management and CRM integration.
- Amazon and eBay marketplaces for eCommerce optimization and growth.
- AI Automation tools for improving marketing personalization and operational efficiency.
Recognitions & Industry Contributions
Honored with the 2011 MarketLive Merchant Award for excellence in digital marketing and high engagement levels.
Recipient of the 2012 Ken Burke Award of Excellence, showcasing my ability to drive substantial revenue growth and improve customer satisfaction.
Industry Presenter/Panelist at:
- 2012 Bronto Summit
- 2012 MarketLive Summit
- 2012 IRCE Conference
- 2012 Online Retailer Conference
- Mobile Shopping Summit Spring 2012
- 2012 eTail East
- Cincinnati American Marketing Association SIG’s
- Mobile Shopping Summit Fall 2012.
Why Hire Me for Your Digital Marketing Needs?
I bring a proven track record of delivering measurable results across multiple industries, from high-growth startups to established global brands. My expertise lies in creating scalable, data-driven marketing strategies that drive revenue, optimize customer experiences, and build long-term value.
- Increased revenue by hundreds of percent for multiple clients, including driving a 7000% increase in email marketing revenue.
- Led teams through digital transformations, implementing strategies that consistently improve ROI and customer engagement.
- Extensive experience with eCommerce platforms, managing cross-functional teams to deliver high-impact digital marketing campaigns.
Let’s Talk About Growing Your Business
I’d love to connect if you’re looking for a digital marketing leader who can drive growth through innovation and strategy. Let’s discuss how I can help you build scalable solutions, optimize your digital presence, and increase your bottom line.